Illuminating innovative employer commute programs—and learning from them.

Learn Best PracticesAdvocate for Policy ChangeHear from industry leaders


May 19 & 20, 2020 | Virtual Conference

10 AM - 12:30 PM Pacific Time (both days)


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Join us for the first

Luuminary Conference where you can learn best practices from industry leaders who have implemented major policy changes at their organizations, led employer TDM efforts in their cities, and greatly reduced drive alone rates for our collective environment. You are a vital part of this conversation.

Luuminary20 celebrates the organizations and partners that are laying the groundwork for the future of mobility through innovative commute and parking policies. Join us for an expert keynote, thought leadership panels, and in-depth breakout sessions with fellow leaders who, together, are reimagining commuter benefits. 

Schedule Of Events

DAY ONE – MAY 19, 2020

10:00 AM Welcome to Luuminary Sohier Hall (Luum)
10:05 AM Keynote Address Tim Waldrop (Amazon)
11:00 AM Employer Panel - Leading Change In Your City Kevin Bopp (Bedrock), Erin Hafkenschiel (Vanderbilt University), Adam Juul (Allina)
12:00 PM Improve your Bike Commute Program, Now more than ever! David Allen (Bikes Make Life Better), Slade Bedford (Bill and Melinda Gates Foundation)
12:30 PM Thank You & See You Tomorrow! Luum Team

DAY TWO – MAY 20, 2020

10:00 AM Phased Policy Approach Panel Jessica Roberts (Alta Planning + Design), Jenny Cadigan (Oregon Health and Science University), Melanie Truhn (Expedia Group)
11:00 AM Rebounding with Vanpool Chuck Welek (Commute with Enterprise)
11:30 AM How to Help Your Employees Relearn their Commute Rachel Karitis (TransitScreen)
12:00 PM Carpooling's Role in the Future of the Commute Trevor Boylan (Scoop)
12:30 PM Thank You & Closing Luum Team

Amazon Keynote Address

Start Small, Achieve Big:
How Amazon Reduced Parking Demand Amidst Colossal Growth

When starting a commute program, the most important thing to do is begin. Hear from Tim Waldrop, Transportation Program Manager at Amazon, about how the company started by solving one problem, and is now solving many. Take a deep dive into Amazon’s commuter benefit policies - their beginnings, evolution, and innovation - to learn how they got where they are today and their plans for the future of commute. By adding more daily choice with their ‘flexible commuter subsidy’ and shifting away from monthly parking, Amazon reduced its parking demand by 8.2% in 2019 amidst exponential growth in employee count. Tim will highlight the policy, technology, and partnership necessary for a broader impact —together — as we all drive (but not alone in a car) our organizations towards a future that makes commuter benefits the workplace norm. 


Your Keynote Speaker

Tim Waldrop | Amazon | Transportation Program Manager

Mr. Waldrop is the Transportation Program Manager at Amazon and oversees employee parking and transportation programs at corporate locations in the US. Before joining Amazon, Tim previously worked at Apple, JLL and Tesla in the San Francisco Bay Area where he developed an understanding of the limits of scaling parking, the importance of transportation and housing contexts, and strategies for leveraging mobility options to achieve employee transportation goals.

Employer Panel - Leading Change in your City

The power of partnerships, policy, and leadership 

Hear from three employers across the country who have been the first in their region to implement a robust commuter benefits program. In collaboration with local agencies, these employers are leading by example with bold SOV reduction goals. Learn about how they got started, areas for improvement, and achievements thus far. 


Your Panel Speakers


Kevin Bopp | Bedrock | Vice President of Parking & Mobility

Located in Detroit, Bedrock is a full-service real estate firm specializing in acquiring, leasing, financing, developing and managing commercial and residential space. In this role, Kevin leads Bedrock’s Parking & Mobility team which is responsible for managing more than 22,000 parking spaces across 33 structures and surface lots in Detroit and Cleveland. In addition, his team provides daily shuttle services for more than 4,000 people, including service call assistance. A Michigan native, Kevin studied American Public Affairs and Business Management at Michigan State University, and maintains a Michigan real estate broker’s license.

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Erin Hafkenschiel | Vanderbilt University | Executive Director for Mobility

Erin is responsible for launching the university’s first-ever strategic transportation office which will lead mobility planning and policy development for the school and the creation of a comprehensive transportation-demand management program. Erin served as the Director of the Mayor’s Office of Transportation and Sustainability for Nashville Mayors David Briley and Megan Barry from 2016-2018. Erin holds a Master’s in Public Policy & Urban Planning from Harvard University, and a B.A. in Political Economy of Industrialized Societies from the University of California at Berkeley, where she was also captain of the Varsity Women’s Lacrosse team.


Adam Juul | Allina Health | Director of Facilities

Adam Juul is the Director of Facilities and Real Estate Administration at Allina Health, a not-for-profit healthcare system based in Minneapolis, Minnesota. With over 15 years of experience in transportation demand management (TDM), Adam knows that Allina Health prefers to allocate financial resources towards improving patient experience and creating a healthier community, rather than building parking ramps to store cars. As such, Adam is leading Allina Health’s Commuter Benefit program with a goal of reducing the SOV rate by 10% by 2026. No small feat—that means changing the behavior of 750 people per day. Adam has an undergraduate degree in Business and a Master of Health Care Administration degree. In his spare time, he enjoys arts and crafts with his 7 and 9-year-old daughters.

Employer Panel - Phased Policy Approach

How to balance big-picture vision with a practical start

Policy change doesn’t happen overnight. These panelists are experts in change management, planning, and behavior change. Hear from Expedia Group and Oregon Health and Science University (OHSU) who have both thoughtfully crafted commute policies to meet the unique needs of their commuters. They have balanced clear long-term vision with practical steps and a phased approach to commute policy innovation - something many employers are doing today as we plan our return to the office. Their lessons will be balanced with a researcher's eye in Jessica Roberts as she brings a lens of behavior change science to policy and communication planning.

Your Panel Speakers


Jessica Roberts | Alta Planning + Design | Principal

Jessica Roberts is a principal at Alta Planning + Design and has been a leader in the Active Transportation field for nearly two decades. She directs award-winning programs and projects that help people drive less often, and use active and shared modes more often. Her current research focuses on bringing the findings and methods of behavioral science to benefit the TDM field. She owns five bikes, zero cars, and a ludicrous number of shared mobility apps.


Jenny Cadigan | Oregon Health and Science University | Program Manager


Jenny Cadigan is the Program Manager for OHSU’s Transportation and Parking department. In this role, Jenny works to bring new and innovative transportation programs to OHSU employees. In her four years at OHSU, she has led the completion of OHSU’s Transportation Demand Management Plan and begun implementation with the launch of several new programs. Jenny holds a Master’s degree in City and Regional Planning from Cal Poly, San Luis Obispo. Prior to joining OHSU, Jenny was the Executive Director of the Westside Transportation Alliance, the TMA serving Washington County. A native Oregonian, Jenny is interested in the intersection of public health and the built environment, and the role transportation access plays in creating healthy sustainable communities.


Melanie Truhn | Expedia Group | Commute Manager

Melanie is an Associate at Nelson Nygaard, who has been embedded at Expedia Group for four years acting as the Commute Manager. Melanie leads the Expedia Group commute team in program and policy creation, stakeholder coordination and employee engagement.

Virtual Breakout Sessions

Improve your bike commute program: now more than ever!

“Biking is suddenly the safest and most convenient way to get around in a lot of cities.” – Fast Company 

Now — possibly more than any other time in recent history — is the best time to nudge people to use pedal-power. In this session, David Allen with Bikes Make Life Better will lay out bike commute best practices including ideas that can be implemented whether your budget is small or large. Afterward, Slade Bedford will discuss the outstanding bike commute program at the Bill & Melinda Gates Foundation with special attention to program elements that can be implemented at any company or organization.

Your Breakout Speakers

David on bike

David Allen | Bikes Make Life Better

As a seven year old I sat on my BMX yellow cruiser with my foot on the curb. It was my first time without training wheels and I was terrified as my dad started pushing. But I did not fall. Freedom! Fast forward and after 15 years of bike commuting in Seattle, I joined Bikes Make Life Better, a company that helps forward-thinking organizations enhance transportation, sustainability and wellness by providing best-in-class bicycle programs. Let’s Ride!


Slade Bedford | Bill and Melinda Gates Foundation

Slade Bedford is the Deputy Director for Global Facilities within the Global Facilities, Events, & Travel (GFET) Team at the Bill and Melinda Gates Foundation.  His experience spans manufacturing, aerospace, small business ownership, real estate, and facilities.  In his current role, he oversees the extraordinary experience that employees and guests receive while commuting to, working for, and visiting the Gates Foundation. 


How to help your employees relearn their commute

As employees start returning to work, their commutes will likely not be what they were before. Learn how access to reliable and updated information can give your employees the tools to make the safest and smartest commuter decision.

Karitis, Rachel 2019

Rachel Karitis | TransitScreen

Rachel is the Director of Marketing at TransitScreen, a DC-based company providing commute management solutions centered around real-time information. She is passionate about increased access to public transit and helping customers find solutions to their TDM problems. Her preferred commute is walking or taking the bus.

Rebounding with Vanpool

Commute with Enterprise presents the benefits of returning to work via vanpool.  The industry needs as many trusted commute options as possible as the nation rebounds with uncertainty. Listen in to get an overview of the vanpool industry today, including the rankings in safety, efficiency, cost per trip and what Commute with Enterprise is doing to get you back to work with peace of mind.


Chuck Welek | Commute With Enterprise

Chuck is a 21-year veteran with Enterprise spending the last eight in the Commute division. Chuck is the Strategic Sales Manager for the West Coast and Northeast. His primary role is establishing and maintaining commuter vanpool programs for the larger employers with needs in multiple US markets and synergizing with the local Commute teams to provide a superior level of consistent service and ROI.

Carpooling's Role in the future of the commute

Change in commuter behavior, transportation infrastructure, and remote working policy doesn’t normally happen overnight–but this is just what happened in 2020. In the blink of an eye, the world’s work, commuting, and transportation habits were put on pause due to the COVID-19 global pandemic. Now, organizations must rewrite the “return to workplace” playbook to address protocol for both their employees’ commute and facilities–to plan how to safely bring employees back to work in the office.

As employers develop and implement their organizations’ return-to-workplace plans, Trevor Boylan, Regional Director at Scoop Technologies, the largest enterprise carpool solution in the country, will walk through carpooling’s role as a safe and reliable commute option in the age of physical distancing and share best practices for health and safety for their people.


Trevor Boylan | Scoop

Trevor Boylan is the East Coast Regional Director for Scoop Technologies, the largest enterprise carpooling solution in the country. Trevor joined Scoop with a passion for improving the commute experience and reducing urban congestion after spending most of his life sitting in Atlanta traffic. Prior to Scoop, Trevor spent more than 10 years working in the travel and hospitality industries where he learned firsthand the importance of equity in mobility.

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